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When cruising down the Avenue of the Giants in Humboldt County, one might not realize there’s a hidden gem for cannabis enthusiasts just around the bend. Nestled along the Eel River in the heart of the Emerald Triangle lies Holmes Flat, a picturesque locale surrounded by towering Redwoods. The scenery? Simply breathtaking, drawing visitors in with its lush, fertile ambiance.
There, you’ll find Sunboldt Grown and its founder, Sunshine Cereceda, a local legend with soil under her nails and a heart as expansive as the California sky.
Born in San Luis Obispo and raised in Humboldt since the age of seven, Cereceda grew up amidst the wilderness near Garberville in a community of activists and artists dedicated to preserving the region’s majestic trees. Tending to a garden since she was knee-high, she credits her mother’s green thumb for instilling in her a deep love for organic cannabis cultivation.
The challenges of craft cannabis in a commercial world
Her journey to becoming an Original Gardener is rooted in her upbringing within Humboldt’s activist community, where she formed deep connections to the land. She sold her first pound of weed at 14 years old in order to finance her education, which led to her developing her expertise through years of hard work and dedication. To this day, Cereceda’s OG status persists.
However, the shift from the underground market to the passing of Proposition 215 in 1996 and Proposition 64 in 2016 brought about major changes, turning her world upside down. What was once a dance with law enforcement became a tangled web of legalities and over-regulation. She grappled with the demands, yearning for authenticity amidst the new state of chaos. The transition from medical to adult use felt like a crash course in bureaucracy, leaving her fatigued and longing for the simplicity of yesteryears.
California’s legal landscape poses significant hurdles for craft farmers like Cereceda. Mandatory distribution and the absence of direct sales leave traditional farmers at the mercy of intermediaries, diluting the spirit of their craft.
“The beauty of craft does not sell itself,” she said, “We have a big disadvantage not being able to do direct [cannabis] sales … Compliance demands encroach upon precious time meant for nurturing our crops.” She dreams of a future where small farmers receive the support they need to thrive and where craft is cherished and celebrated in the marketplace.
Dry farming and the return to terroir
One of the characteristics that sets Cereceda apart from other growers is her cultivation techniques. She’s a farmer who doesn’t water her plants — a practice known as “dry farming.” It’s a centuries-old technique that involves cultivating crops without irrigation, relying solely on natural precipitation and soil moisture.
“Dry farming is about embracing the land and its natural rhythms,” she explained, “It’s a minimalist approach that allows terroir to shine through, bringing forth the true essence of the plant.” By eschewing irrigation and adopting low-intervention methods, dry farming conserves water and fosters a deeper connection between the farmer, the land, and the final product. “It isn’t suitable everywhere, but in regions like Humboldt, it’s worth pursuing … We avoid water addiction and enable plants to adapt naturally, resulting in a more resilient crop.”
Along with composting and strategic planting, Cereceda has honed her dry farming skills, growing cannabis that embodies the unique characteristics of Humboldt’s soil and climate.
As the sun dipped below the horizon, it cast a warm glow over the rolling hills of Holmes Flat, where one thing was abundantly clear: Cereceda’s journey was far from over. From navigating the complexities of legalization to pioneering sustainable cultivation methods, she embodies the spirit of innovation and resilience that defines Humboldt’s cannabis culture.
Her focus on craftsmanship and terroir-driven cultivation is encapsulated in her products, growing craft cannabis that maintains the essence of Humboldt’s fertile soil and pristine climate.
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